Our Books

Customer Experiences with Soul:

A New Era in Design

Customer Experiences with Soul

What happens when you combine the best global design practices with Brazilian heart, Western philosophical insight and timeless Eastern spiritual wisdom? A powerful antidote to the excesses of those business cultures which only value exponential growth at any cost, and which have lost sight of what humanity and being human really means.

This pioneering book explains how a whole organisation can come together to evolve an entirely new way of being in the world. It introduces the Holonomic Circle, a new tool which provides a holistic framework for designers, corporate executives, creative leaders and those starting a new business or initiative to explore the principles underlying the dynamics of soulful customer experiences.

Simon Robinson and Maria Moraes Robinson share in-depth, visionary interviews from entrepreneurs, CEOs, designers, artists and philosophers. Their insights will help you:

  • take a radically new approach to customer experience design;
  • fully integrate purpose, goals and strategy with customer experience;
  • implement human values across the whole organisation; and
  • develop long-term and more meaningful relationships with your customers.

Customer Experiences with Soul: A New Era in Design will shift your understanding of design, innovation, strategy, leadership and branding. It provides the guidance needed for developing, structuring and implementing customer experiences with soul, helping you to build and grow authentic businesses and organisations which honour what it is to be human in our world.

In October of last year Maria and I were invited to speak at Sustainable Brands Bangkok where we introduced Customer Experiences with Soul. You can watch our presentation in this video below:

Customer Experiences with Soul: A New Era in Design is published by Holonomics Publishing and launches in May 2017.

Holonomics: Business Where

People and Planet Matter

Holonomics: Business Where People and Planet Matter describes a groundbreaking approach to implementing profound transformational change in organisations in which solutions are ones which engage people across the whole organisation, develop strong cultures, trust among members and effective communication.

The Holonomics approach describes a powerful new way of thinking which teaches educational leaders how to innovate and solve problems creatively by using four ways of knowing – thinking, feeling, sensing and intuition.

Holonomics brings biomimicry, systems thinking, spirituality, nature’s interconnectedness, philosophy, literacy, physics, biology, business and the five universal human values of peace, truth, love, right-action and non-violence all together in a way that opens leaders’ eyes to uncommon dimensions of thought that have very practical applications.

In January 2015 Holonomics: Business Where People and Planet Matter was selected as one of Sustainable Brands Top 36 Sustainability Books alongside both older, well-known books like Biomimicry, Natural Capitalism and Cradle to Cradle, and more recent influential books including The Responsible Entrepreneur, Flourishing Enterprise, Corporate Diplomacy and The Big Pivot.

Top 36 Sustainability Books

In January 2015 Holonomics: Business Where People and Planet Matter was selected as one of Sustainable Brands Top 36 Sustainability Books alongside both older, well-known books like Biomimicry, Natural Capitalism and Cradle to Cradle, and more recent influential books including The Responsible Entrepreneur, Flourishing Enterprise, Corporate Diplomacy and The Big Pivot.

The video below shows Simon and Maria opening plenary presentation at Sustainable Brands London from November 2014 in which they discuss Holonomics and also a new case study in which holonomic thinking was introduced into the core strategy of a large organisation.

Praise for Holonomics

The authors of this remarkable book have distilled the essence of the ideas and values taught at Schumacher College, a unique transformative learning centre based on systemic thinking and grounded in deep ecology, and they show how these teachings can be applied with many case studies of enlightened businesses. Holonomics is a powerful antidote to the fragmentation and materialistic orientation of today’s dominant culture.

Fritjof Capra, author of The Hidden Connections, coauthor of The Systems View of Life

The central question of our time is “How can we live divided no more?” This wonderful book provides the science, the philosophy and the business practices that lead us to an answer. The Robinsons present the concepts and thinkers who first awakened a new sense of excitement and possibility in me many years ago. What a gift to have these monumental, mind-changing ideas woven together skilfully in one book. If you absorb their perspectives, you can’t help but have your mind changed—for the benefit of both people and planet.

Margaret J. Wheatley, author of Leadership and the New Science, and most recently, So Far From Home: Lost and Found in Our Brave New World

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