Webinar: Deep Tech and the New 4Ps

Maria and I are extremely happy to be able to share with you this webinar (Portuguese) from Holonomics which is being organised by Hiria and Infinity Conferences & Exhibitions, with the support of 1STi. We will be discussing #DeepTech and the #New4Ps of platforms, purpose, people and planet together with Igor Couto, while also ensuring plenty of time to take questions in the second half.

There is no change for the webinar, but you will need to subscribe to be able to access it on June 17th next week:

Video: Discussing Holonomics and the UN Sustainable Development Goals at the SDG Talks

The Brazilian Association for Sustainable Development Professionals (ABRAPS) is a non-profit institution committed to strengthening the performance of professionals who work with the United Nations Sustainable Development Goals (the SDGs), in a differentiated and complementary manner to the approaches of other institutions who also work in this area.

The SDG Talks from ABRAPS is an event for all professionals who work in this area who want to act in accordance with the principles of sustainable development to create business value, generate flourishing prosperity for society and maintain the resilience of the environment.

Credit: ABRAPS

Last year we took part in the opening panel session that will discuss education, science and technology for sustainability.

Following our session we were interviewed by ABRAPS, having been asked to discuss Holonomics, collaboration and the SDG goals.

In this first video I talk about about flourishing business model design, collaboration and systems thinking in relation to the 17 UN SDG goals.

And in this second video (Portuguese), Maria discusses our holonomics approach, universal human values, regeneration and collaboration.

Our current Covid-19 crisis has really highlighted the need to discuss initiatives such as the SDG goals in a systemic manner, reminding us that in order that human life continues to flourish, embedded into our natural environment, we always need to conceive of planetary life as a single dynamic system, responsible for our health, our happiness and the harmony of our collective whole.

Holonomics and 1STi launch the Deep Tech Network

Movement aims to unite advanced technological development with the evolution of human consciousness.

At this decisive moment in our history, where dramatic global changes are transforming our reality, habits, choices and behaviours, there is now an urgent imperative to understand and think about technology in new ways, opening up new paths for innovation, co-creation and human evolution.

Deep Tech Network movement was therefore created with the objective of helping organisations to find deep solutions to complex problems, expanding their perceptions of the evolution of technology through developing a greater awareness of its impact on society and our planet.

The movement, created by the companies Holonomics and 1STi, both from São Paulo, has been conceived and developed as a multi-media platform. The first two initiatives are the publication of the Deep Tech manifesto which explains the founding principles, and the Deep Tech Podcast which has been developed to help people explore both the breadth and depth of the manifesto.

“Even before Covid-19, we were already experiencing a unique moment in our history, with a lot of dynamism, many changes and new issues”, explains Maria Moraes Robinson, CEO Brazil of Holonomics. “Now, more than ever, we need to ask the questions consciously to find the most appropriate answers for humanity to be able to continue to evolve in a harmonious way.”

Hosted by Maria Moraes Robinson and Igor Couto, co-founder and CEO of 1STi, the Deep Tech Podcast will include dialogues on the global landscape, presenting data, expert analysis and reflections structured to help leaders, managers, technologists and change makers to discover new opportunities, to better navigate through new challenges and to develop effective strategies for their organisations and wider stakeholder communities.

The first episode “Why Deep Tech?” and the second episode “The Living Dimension of Technology” (scheduled for May 18th) were recorded before the changes caused by the new coronavirus, so there is no direct reference to this particular subject during the conversations .

However, by providing a reflection on the role of technology in our lives, these podcasts will help people to reflect profoundly on our current predicaments and the changes that are taking place in the world today.

The Manifesto

With great power come great responsibility. For this reason the Deep Tech Network movement developed a manifesto to help technology professionals, innovators, entrepreneurs, leaders and change makers to understand how to develop Deep Tech solutions following seven fundamental principles, enabling them to consider the emerging properties of any solution developed and ensuring that every development and innovation respects human and planetary life.

The manifesto brings together the role of technology with human conscience in a manner designed to encourage innovations and technologies which strengthen social well-being, ecological regeneration, global cooperation and which impact positively on society.

The seven principles of the Deep Tech manifesto are:

  1. The purpose of Deep Tech is to use deep thinking to find deep solutions to complex problems;
  2. Deep Tech combines analytical thinking and artistic consciousness;
  3. Deep Tech creates augmented intelligence, the combination of artificial intelligence with conscious human endeavours;
  4. Privacy and ethics are core elements of Deep Tech algorithms;
  5. Deep Tech is developed by talented people who come from a rich diversity of backgrounds;
  6. The values of Deep Tech are the five universal human values of peace, truth, love, righteousness and non-violence;
  7. Deep Tech helps us to explore our world and ourselves in ever more meaningful ways, honouring what it is to be human in our world.

Deep Tech Ecosystem

To bring the movement to life, Holonomics and 1STi have come together to develop three major initiatives: Strytegy, Precisa Ser Institute and Vai na Web. “At this moment when the our entire human, economic and social systems are being challenged, we have created an authentic and diverse environment with wide-ranging skills and clearly-defined values to help us develop emergent and systemic solutions for our greatest challenges as humanity”, explains Maria Moraes Robinson.

The Deep Tech Network first began to take shape in 2018, in the city of São Paulo, with the first edition of the Deep Tech Talks, a live event with the theme “Technology with Soul”. This was followed in 2019 with the second event whose theme was “Augmented Agility”. These events were created to bring together executives, leaders and professionals who were invited to reflect more deeply on the need to align the human potential of organisations with rapid technological developments, with the objective of helping organisations develop positive and healthy outcomes in their economic, human and environmental activities.

The strength of the Deep Tech ecosystem is its ability to bring people and organisations together in order to be able to collectively design a more human and happier future for people and our planet. The Deep Tech Network invites everyone who identifies with its purpose to be part of this movement.

About Holonomics

Based in São Paulo, Holonomics is a consultancy that aims to help companies and organisations implement programmes of profound organisational and cultural change. Each programme, initiative and intervention created by the consultancy is based on the Holonomics Approach, a systemic framework for business transformation, encompassing strategy, customer experience, new business models, innovation, communication, leadership and stakeholder engagement. Holonomics specialised in the creation of high-impact interventions, helping organisations to see whole systems, be more strategic, think creatively, act more consciously and innovate in new ways.

Holonomics is now on Instagram

We are very pleased to announce that Holonomics is now on Instagram. You can follow us via our page here: Holonomics.

While both Maria and I are already on Instagram, we created this page in order to be able to share our news, updates and insights from our books, bogs and articles.

We have been working away behind the scenes these last few months on a number of new and interlinking initiatives. Holonomics is currently going through a phase transformation, expanding, evolving and moving into new areas of actualisation. We will be sharing all of this news on Instagram as soon as we make these announcements, and it will be great to join and connect with you there.



Your COVID-19 battle plan

Many companies are suffering as a result of the current pandemic.Some of our friends have already lost their jobs. On the other hand, many people want to help, but are not sure how. We are all facing different challenges, so there is no single solution.

For these reasons, Holonomics, in collaboration with Methodical, have made available in Portuguese the COVID-19 business plan developed specifically to help companies face the challenges that have arisen due to this current crisis. It has been structured to help business leaders and owners explore all the factors that affect their business, helping them to fully understand the challenges and opportunities.It can also help them to consider the implications that decisions made will have on their organisations and their future.

We believe that this plan can particularly support small and medium-sized enterprises in designing a structured path for these difficult and unpredicatable times.The plan has a set of questions, distributed in nine dimensions, which will help you to visualise the best course of action at this current moment in time.At the end, you transfer the summary of your complete plan to the spreadsheet, on one page.

In addition to being available in English and Portuguese, the plan is also available in German, Dutch and Spanish.More languages will be added.To access them, visit the Methodical website here.

Coming soon

A century after the creation of computational logic, the future of human evolution depends on deep thinking, talent and technologies for people and the planet to continue to prosper.

To help us all reflect on these rapidly changing times and to help develop conscious solutions for our global challenges, Holonomics together with 1STi have brought together their skills and expertise to create a pioneering movement in Brazil: the Deep Tech Network.

Launching very soon.

Maria Moraes Robinson at the CEO Summit, São Paulo

On the 25th of March Maria will be presenting and hosting a panel session at the CEO Summit, São Paulo, which brings together C Suite executives from a diverse range of industries to discuss trends and share ideas and experiences in the context of the profound and disruptive digital and cultural transformations happening in society.

Maria will be discussing the way in which businesses and organisations can achieve a healthy equilibrium between their social impact agendas and their commercial activities.

There will be many extremely interesting speakers and sessions taking place, and so to see the full agenda please visit:

Holonomics at the 2019 SDG Talks

Abraps – the Brazilian Association for Sustainable Development Professionals is a non-profit institution committed to strengthening the performance of professionals who work with the United Nations Sustainable Development Goals (the SDGs), in a differentiated and complementary manner to the approaches of other institutions who also work in this area.

The organisation focuses on the work of professionals in sustainable development, a category that brings together people with common beliefs, competencies and values, and who work daily to make sustainable development happen.

The SDG Talks is Abraps’ largest annual event and this year aims to show how collaboration can drive and create positive progress in the implementation of the United Nations’ Agenda 2030 Sustainable Development Goals.

The event will bring together stakeholders from different sectors of society to discuss and contribute to charting the best paths to sustainable development. There will be panel discussions, case presentations, business models and initiatives to fulfil Abraps’ mission to promote and strengthen sustainable development.

The theme in 2019 is Collaboration:

Knowledge and innovation
Education is the link that needs to included in the whole process of helping people to build a new model of human development; one that that respects planetary boundaries through science, technology and disruptive imagination.

Sustainability Cultures
Responsible and sustainable consumption and production require a process of cultural transformation across society and business models to shift from linear conceptions of economics and consumption to circular models aligned with sustainable development.

Empowerment and the New Economy
Sustainable development is in the hands of professionals working in many different types of enterprise, and at different hierarchical levels, who therefore require knowledge and tools necessary to guide the decision-making and operational processes of resilient organisations that want success in the new sustainable economy.

Collaboration for Development
Partnerships accelerate sustainability and help people to seek a higher quality of life, prosperity, respect for diversity and ensure the regenerative use of natural resources such as water and renewable energy sources which maintain the resilience of the plan and the preservation of biodiversity, combating the climate crisis and providing solutions for human communities to be sustainable.

The SDG Talks from ABRAPS is an event for all professionals who work in this area who want to act in accordance with the principles of sustainable development to create business value, generate flourishing prosperity for society and maintain the resilience of the environment.

Maria Moraes Robinson and Simon Robinson will be taking part in the opening panel session that will discuss education, science and technology for sustainability.

The event is free but spaces are limited. It will take place on October 15 and 16, 2019 at Unibes Cultural, Oscar Freire Street, 2500 São Paulo – SP – next to Sumaré subway station. For more information please visit the website: ODS Talks 2019.

Press Release: ‘Augmented Agility’ is the theme of the 2nd edition of Deep Tech Talks

What is behind a truly agile businesses?

By Mayhara Nogueira, 1STi

Image: Igor Postiga

The earliest argument in Western philosophy about the essence of nature is the battle between two concepts: BECOMING (that which transforms), defended by Heraclitus, and BEING (what is unchangeable), proposed by Parmenides. As we look at our traditional systems – from nature, through the universe to our organisations – we know that life is in constant motion and transformation. To evolve you have to adapt to change. Such behaviour inspires us and invites us to focus our attention on how we adapt to current management models.

After discussing ‘Technology with Soul’, the 2nd edition of Deep Tech Talks will discuss the theme of ‘Augmented Agility’. The event, promoted by 1STi and Holonomics, has been designed to spark reflections on the virtues and principles needed to build a new agile mindset. The goal is to provide deep insights into emerging strategies that are inspiring companies to become more adaptive and dynamic in order to continue to evolve in a more conscious and sustainable manner.

“Our mental models – the way we see things – define how we relate to the whole,” explains Maria Moraes Robinson, CEO Brazil of the consulting firm Holonomics, coauthor of the book “Holonomics: Business Where People and Planet Matter”.

“If I see the organisation as a machine – from the perspective of command and control – where each sector is a part, and in which others are simply amalgamated into a single up a whole which will deliver my expected outcomes, I will manage in one specific way. But if I see the organisation as a living, ever-changing organism where all sectors are interrelated, then I am able to adapt to a new way of understanding the organisation and managing it” she adds.

The Agile Movement sparked a true revolution in the technology sector in the early 21st century by proposing principles that shape new dynamics of innovation in complex systems. However, it was not long before it was also applied in business models. “Companies are using the method to reduce costs and increase productivity by always looking at processes, tools and results. However, you need to know that this is not the whole picture, ”explains Igor Couto, CEO of 1STi.

In practice the Agile Movement is not a protocol or a recipe, but a carrier of its fundamental essence. “Processes and tools are irrelevant if we don’t understand that prior to agile principles come our human values – the source for building a present and desirable future,” Couto recalls.

For Maria, there is a need to look carefully at people in a way which sees them as bringing together the full potential of a company. “If we want more agility, in the sense of efficiency and adaptability, we need professionals who are ready, proactive, communicative and able to express all their needs and their creative potential as efficiently as possible. But are we empowering people to display such behaviour?” she asks.

In order to discuss this issue, the second Deep Tech Talk will encourage objective as well as subjective reflection with interactive vignettes facilitated by actress Priscila Camargo covering three sub-themes: ‘human values’; ‘alignment and communication’, and ‘mobilisation and leadership for the future’. “Our idea is to discuss the importance that human beings have in all relationships, and the need to have greater awareness in order to pursue their life purpose and to know the impact it generates inside and outside the organisation,” explains Maria.

“People know today that it no longer makes any sense to be in an environment where they have no voice, where they cannot dialogue, and where they are prevented from express all their individualities and potentialities. On the other hand, professionals who are proactive and who do not truly fulfil their role in value creation end up compromising the productivity and development of the organisations where they work.”

For Couto, society needs to develop its sense-making abilities to broaden its vision and perception of reality – the Deep Tech Talks offers such an opportunity. “We need to feel things from different spaces and position,” he argues. “When I feel – like Igor, digital architect and entrepreneur – it’s an extremely limited situation. From the moment I leave my physical comfort space and hierarchical position as decision maker, and experience and witness something that happens to others, I am able to expand and develop across all spheres.”

– – –

Initiated in 2018 and developed for a specially invited audience, Deep Tech Talks emerged in order to stimulate a unique series of dialogues between executives, experts and inspiring professionals. The goal is to build in-depth reflections on how to harness the power of technology to develop an innovation-driven economy, guiding the future in a regenerative and relevant manner.

Book Launch: Our Earth: We Don’t Have Plan B

Maria and I are extremely happy to be able to announce the launch of the new book Nosso Mundo: Não Temos Plano B (Our Earth: We Don’t Have Plan B), published by Sustentare Business School, Joinville, Brazil, and of which we are contributing authors.

The book has been edited by Vanessa Weber Leite and Wilmar Cidral, the founder of Sustentare, and contains chapter contributions from many of Brazil’s leading sustainability professionals and lecturers including Silvia Quevedo, Reinaldo Bulgarelli, Cecilia Seravalli Soares, Cristina Fedato, Vitor Seravalli, Ricardo Voltolini and Marcus Nakagawa.

As Vanessa Weber Leite writes in her introduction, the purpose of the book is to present, according to experts and researchers, some alternatives relevant to sustainability in the business environment and to update the main questions that guide the theme, providing an opportunity to reflect on and review sustainable and regenerative business practices and provide inspiration for the first steps towards sustainable innovations that society and business so greatly desire.

Taking its lead from the 17 sustainability goals developed and promoted by the United Nations, the book examines many differing aspects of sustainability, including a look at the global agenda, human rights, sustainable value chains, regenerative business cultures, innovation, conscious consumerism and Holonomics.

Maria Moraes Robinson and I have provided a chapter which explores our Holonomics approach to profound cultural transformation in organisations, explaining how we work with the four interrelated pilars of human values, the dynamics of seeing, systems in nature and new business models.

Simon Robinson, Wilmar Cidral and Maria Moraes Robinson

I am particularly happy to be contributing to this new book due to the fact that our book Holonomics: Business Where People and Planet Matter was based on the MBA module on strategy, complexity and cultural transformation that Maria and I developed together at Sustentare in 2011.

The book launch will take place on the 26th of August at BASF’s CasaE in São Paulo, with a live video link to Sustentare Business School. CasaE is an ecologically efficient conceptual house created by BASF allowing it to showcase sustainable technologies created both by itself and its partners.

Many of the contributing authors will be there and offering short presentations of their work. The event will also provide information on the launch of a new 60-hour sustainable course from Sustentare which will be free to subscribe to and open to the whole community.

If you would like to take part, please visit Sustentare here.