Deep Tech and the New 4Ps

We have always believed in the potential of platforms for the positive good of the world. For this reason in 2015 Holonomics developed The New 4Ps framework – Platforms, Purpose, People and Planet – to explain how the new entrepreneurial reality was changing.

The original 4Ps marketing mix of product, price, place continue to be valid. But business as usual is now no longer an option, and therefore organisations which wish to transform themselves are now looking to the New 4Ps as a framework to utilise prior to any design, development and marketing initiatives.

In order to be able to transform visions into reality, we also believe that deep thinking can help organisations understand how to transform their mindsets from thinking about advanced technology towards understanding the impact and power of deep tech solutions.

Our Holonomics approach therefore teaches organisation how to implement the New 4Ps by understanding mindset at the deepest level – the ethics, ways of seeing, creativity and systems thinking, while also contributing to the training and development of deeply talented people.