About

Credit: Sustainable Brands Bangkok

Holonomics Education is a strategy and innovation consultancy based in São Paulo. Our mission is to help our clients to implement great customer experiences, powerful and effective strategies, and develop purposeful, meaningful and sustainable brands. The company was founded with the mission of helping businesses and organisations to implement the Holonomics framework and platform.

Many business leaders today are seeking solutions to the pressing needs of both society and the planet, but many times well-meaning interventions do not generate the desired result or outcome. Our Holonomics approach was therefore created to answer this pressing question in business – how to implement programmes of profound organisational change which have an immediate and lasting impact on people at every level of the organisation.

The Holonomics approach treats business organisations as authentic and coherent wholes, including radically new ways to envision strategy development and implementation, customer experience design and business model evolution. Financial results are seen from a systemic perspective as an important but not unique factor which enable an organisation to achieve long term sustainability, being the outcome of purpose-driven missions and visions.

Our framework, tools and methodologies are based on our two books, Holonomics: Business Where People and Planet Matter and Customer Experiences with Soul: A New Era in Design and have been created to help people learn how to make a practical impact on the evolution and sustainability of businesses based on human values and the expansion of consciousness.

About the founders

Simon Robinson is the co-founder of Holonomics Education and the co-author of the books Customer Experiences with Soul: A New Era in Design and Holonomics: Business Where People and Planet Matter. He began his career at BT Laboratories (British Telecom) in ergonomics and human factors, responsible for the user interfaces and the customer experience of fixed and mobile consumer products. In 1995 he and his colleagues created the concepts ‘designing the customer experience’ which brought together user-centred design and marketing into a single process. He is a Harvard Business Review author, a member of the Strongly Sustainable Business Model Group at OCAD University, Toronto, and editor of the blog http://www.transitionconsciousness.org.

Maria Moraes Robinson is the co-founder of Holonomics Education and is an internationally recognized educator and keynote speaker in strategy, change management, sustainability, human values and the Balanced Scorecard methodology. She is a published author in Harvard Business Review Brasil, and the co-author of the books Customer Experiences with Soul: A New Era in Design, Holonomics: Business Where People and Planet Matter, Strategy Management: Experiences and Lessons of Brazilian Companies and The Strategic Activist.