Customer Experiences with Soul and the Experience Economy

In May 2017 Simon gave two presentations on Customer Experiences with Soul at FCE Insight, a special event hosted by Híria and Nüremberg Messe which was part of FCE Pharma and FCE Cosmetique, the largest expo in Latin America covering pharmaceuticals and cosmetics. He spoke about purpose, values, authenticity and also showed how authentic and sustainable businesses could be modelled using the flourishing business canvas.

This video shows extracts from his presentation, and also part of an interview Simon gave discussing the need for systems thinking in relation to innovation and customer experience design.