How the Pros Turn Loyal Customers into Brand Advocates

As a well-known expert on customer experience design Simon was invited to contribute to this study from MarTechExperts: How the Pros Turn Loyal Customers into Brand Advocates. The expert takeaways are:

  1. Remember their individuality
  2. The Consistency Theory
  3. Feel the love. Use employees to draw in customers
  4. Get the skinny from your current brand advocates
  5. Make your world revolve around the customer
  6. Go above and beyond

The full deck of slides is available via this link:

https://martechexec.com/article/pros-turn-loyal-customers-brand-advocates.html