Activating Purpose – Bangkok

Customer Experiences with Soul

Last week, Maria and I had the great pleasure and honour to take part in the second annual edition of Sustainable Brands Bangkok, which was founded by Dr. Sirikul ‘Nui’ Laukaikul, who many of you will have had the good fortune to hear as a speaker at previous Sustainable Brands events.


With the global theme this year being Activating Purpose, the main conference brought together over 40 international speakers and over 60 brands, as well many inspirational speakers and projects from Thailand – in this short space it is simply not possible to mention every single speaker and presentation, but here were a few of our favorites. Her Royal Highness Princess Kesang Choden Wangchuck of Bhutan addressed the audience on the first morning to discuss Gross National Happiness and the way in which businesses are now thinking beyond financial definitions of success to also how they can impact more positively both socially and ecologically. Her Royal Highness, who is the Chairperson of the Gross National Happiness Centre in Bhutan, was in Thailand to establish the first international centre of its kind outside of Bhutan, which has as its mission the promotion of happiness, sufficiency and moderation.

Human Values

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