The Disruptive Innovation Festival, the world’s largest online festival of ideas, is curated by the Ellen MacArthur Foundation, a non-profit organisation whose mission is to accelerate the transition to a circular economy. It will be streamed live from the 6th to the 23rd of November, with a hugely interesting schedule of films, podcasts and live sessions.

We are therefore extremely happy to announce that we will be discussing our Customer Experiences with Soul framework on November 16th.

Authors Simon Robinson and Maria Moraes Robinson believe that the most disruptive word we can use in innovation is ‘soul’. This talk will look at what happens when you combine the best global design practices with Brazilian heart, Western philosophical insight and timeless Eastern spiritual wisdom. Simon and Maria will introduce a holistic framework for designers, corporate entrepreneurs, creative leaders and those starting a new business or initiative to explore the principles underlying the dynamics of soulful customer experiences. They will provide the guidance needed for developing, structuring and implementing customer experiences with soul, helping people to build and grow authentic businesses and organisations which honour what it is to be human in our world.

Find out more.