Votorantim Group is one of Brazil’s largest privately-held conglomerates operating in a wide range of industrial sectors. This year the group celebrates its 100th birthday. It was therefore a great honour for us to be invited to take part in Vototalks, an on-line digital festival hosted by Votorantim which took place between the 6th and 10th of August.

We discuss our Customer Experiences with Soul framework and explain why we felt the need to extend and expand Customer Experience through our Holonomics approach.